This Privacy Policy ("Policy") explains in clear, plain language how 777no ("we", "us", "our") collects, uses, stores, shares, and protects the personal information you provide when you register an account, make a deposit, place a bet, or otherwise interact with the 777no platform at 777no.bio. We are committed to handling your personal data with the care and transparency it deserves — whether you are logging in from Karachi, Lahore, Islamabad, Faisalabad, or anywhere else across Pakistan.
This Policy forms part of the broader agreement between you and 777no, alongside our Terms & Conditions and Responsible Gaming Policy. By creating a 777no account, you acknowledge that you have read and understood this Policy and consent to the data practices described herein.
Six core privacy principles that guide how 777no handles all Pakistani player data
777no collects personal data only to the minimum extent required to operate the platform, fulfil our licensing obligations, process your PKR transactions, and provide customer support. We do not collect personal data speculatively or for purposes unrelated to operating 777no. Every data field we ask you to fill during registration or KYC has a specific, documented purpose.
All personal data transmitted between your device and 777no is encrypted using 256-bit SSL — the same standard used by major Pakistani banks including HBL and UBL for their internet banking portals. Data stored on 777no servers is protected by access controls, encryption at rest, and regular independent security audits. 777no staff access to personal data is strictly limited to those with a documented operational need.
777no does not sell, rent, or trade your personal information to third-party marketing companies or data brokers under any circumstances. Data sharing with third parties is strictly limited to the operational partners required to run the platform — payment processors for JazzCash, EasyPaisa, and bank transfers; licensed game studios; fraud prevention services; and our licensing regulatory body — all bound by data protection agreements.
You have the right to access the personal data 777no holds about you, to request corrections to inaccurate data, to request erasure of your data (subject to our legal retention obligations), to object to specific processing, and to request a portable copy of your data in a machine-readable format. All data subject requests can be submitted to [email protected] and will be processed within 30 days.
777no does not retain your personal data indefinitely. We keep your account data for as long as your account is active and for a period thereafter as required by our licensing and anti-money laundering obligations (typically five to seven years after account closure). After the retention period expires, personal data is securely deleted or anonymised so that it can no longer be linked back to you individually.
In the unlikely event of a personal data breach that poses a risk to your rights and freedoms, 777no is committed to notifying affected players without undue delay — and in any event within 72 hours of becoming aware of the breach. Notification will be sent to your registered email address and displayed within your 777no account, with clear information on what happened, what data was involved, and what steps you should take.
777no is an internationally licensed online gaming and sports betting operator accessible at 777no.bio. For the purposes of applicable data protection law, 777no acts as the Data Controller in respect of all personal data collected from players and visitors through the 777no platform. As Data Controller, 777no determines the purposes and means by which your personal data is processed and bears primary responsibility for ensuring that processing is conducted lawfully, fairly, and transparently.
Where 777no engages third-party service providers to process personal data on its behalf — such as payment processors, fraud detection vendors, or game analytics providers — those parties act as Data Processors and are contractually bound to process data only on documented instructions from 777no, in compliance with applicable data protection standards.
For all privacy-related enquiries, data subject requests, or complaints, players may contact 777no's designated data protection contact at [email protected], clearly marking the subject line as "Data Protection / Privacy".
777no collects personal data across several categories, depending on the nature of your interaction with the platform. The table below summarises the main categories and specific data items within each:
| Data Category | Specific Data Items Collected |
|---|---|
| Identity Data | Full legal name (as on CNIC), date of birth, CNIC number, gender, nationality, scanned CNIC images submitted for KYC verification, liveness photographs. |
| Contact Data | Pakistani mobile number, email address, and any alternate contact details provided voluntarily in support communications. |
| Financial Data | JazzCash account number, EasyPaisa account number, bank account details (IBAN/account number for HBL, UBL, Meezan Bank transfers), USDT wallet address, deposit and withdrawal transaction history, account balance records. |
| Gaming Data | Bet history, game session records, win and loss outcomes, wagering records, bonus utilisation history, session duration and timing data, responsible gaming tool usage records. |
| Technical Data | IP address, device type and model, operating system version, browser type and version, mobile network operator (Jazz, Telenor, Zong, Ufone, SCO), login timestamps, session identifiers, cookies and similar tracking identifiers. |
| Communications Data | Content of live chat and email communications with 777no support, support ticket history, survey responses, and voluntary feedback submitted through the platform. |
| Preference Data | Favourite games, preferred betting markets, notification and marketing communication preferences, responsible gaming limit settings. |
Sensitive Data: 777no does not deliberately collect sensitive personal data (such as health information, religious beliefs, or political opinions). However, information disclosed voluntarily by players through support communications — for example, disclosures related to gambling difficulties or self-exclusion requests — may be recorded where necessary to fulfil responsible gaming obligations. Such disclosures are handled with strict confidentiality and are not used for marketing purposes.
The majority of personal data 777no holds is provided directly by you at different stages of your engagement with the platform:
When you access and use the 777no platform, certain technical data is collected automatically through your device and browser interaction with our systems. This includes your IP address, device identifiers, browser type, session timing, pages visited, games accessed, and betting actions taken. This data is collected through server logs, cookies, and similar tracking technologies described in Section 8 of this Policy.
In limited circumstances, 777no may receive personal data about you from third-party sources, including:
777no processes personal data only where a valid legal basis exists for doing so. The legal bases relied upon for each category of processing activity are as follows:
| Processing Purpose | Legal Basis |
|---|---|
| Account registration and platform access | Contract — necessary to perform the agreement between you and 777no. |
| KYC identity and age verification | Legal Obligation — required by 777no's international gaming licence and AML obligations. |
| Processing deposits and withdrawals | Contract — necessary to fulfil the payment services you have requested. |
| Fraud prevention and security monitoring | Legitimate Interests — to protect the security and integrity of the platform and other players. |
| Responsible gaming tool administration | Legal Obligation and Legitimate Interests — required by licensing and in the player's vital interests. |
| Customer support communications | Contract and Legitimate Interests — to resolve queries and improve service quality. |
| Marketing communications (where opted in) | Consent — only where you have explicitly opted in to receive promotional communications. |
| Analytics and platform improvement | Legitimate Interests — to understand how the platform is used and to improve user experience for Pakistani players. |
777no uses the personal data it collects for the following clearly defined purposes. We do not use your data for any purpose not listed here without first obtaining your explicit consent or identifying a new legal basis:
777no does not sell, rent, or trade your personal data to any third party for their own commercial purposes. Personal data is shared with external parties only in the following strictly defined circumstances:
To process your deposits and withdrawals, 777no necessarily shares relevant payment information with your chosen payment provider. When you deposit via JazzCash, the transaction details are shared with JazzCash to authorise and complete the payment. Similarly for EasyPaisa, SadaPay, and bank transfer providers. These processors have their own privacy policies governing how they handle your financial data, and 777no is not responsible for their data practices.
The game studios providing 777no's live casino and slot titles — including Evolution Gaming, Pragmatic Play, Ezugi, and other certified B2B partners — may receive anonymised or pseudonymised session identifiers to facilitate game delivery and resolve technical disputes. These studios do not receive your full personal identity data and are contractually prohibited from using any shared data for their own commercial purposes.
777no engages third-party fraud detection and identity verification services to cross-reference registration data, monitor transaction patterns, and flag suspicious account activity. These service providers act as Data Processors under contract with 777no and are permitted to process personal data only for the specific fraud prevention and verification purposes for which they are engaged.
777no may disclose personal data to its licensing regulatory authority, to law enforcement agencies, or to other competent governmental bodies where required to do so by applicable law, court order, regulatory direction, or in connection with the investigation of a serious crime. 777no will make such disclosures only to the extent required and will notify affected players where legally permitted to do so.
AML Reporting: Under anti-money laundering obligations applicable to licensed gaming operators, 777no is required to report certain suspicious financial activity to relevant authorities without notifying the player concerned. In such circumstances, 777no is legally prohibited from disclosing that a report has been made. This is a legal requirement and not a reflection of any presumption of wrongdoing on the part of the player.
As an internationally licensed gaming operator serving Pakistani players, 777no's operational infrastructure and some of its service provider partners may be located in jurisdictions outside Pakistan. As a result, your personal data may be transferred to, stored in, and processed in countries other than Pakistan.
Where personal data is transferred to a country that does not provide an equivalent level of data protection to that applicable in Pakistan, 777no implements appropriate safeguards to ensure that your data continues to be protected to a comparable standard. These safeguards include standard contractual clauses binding the receiving party to data protection obligations equivalent to those applicable under this Policy, and selecting service providers whose data protection practices meet internationally recognised standards.
By using the 777no platform and accepting this Policy, you consent to the transfer of your personal data to countries outside Pakistan for the purposes described in this Policy, subject to the safeguards described above.
777no uses cookies and similar tracking technologies (such as local storage, session storage, and pixel tags) to operate the platform, remember your preferences, analyse usage patterns, and — where you have consented — deliver personalised content. The types of cookies used by 777no are as follows:
These cookies are strictly necessary for the 777no platform to function. They maintain your login session, remember your account preferences within a session, enable secure transactions, and support core platform functionality. Essential cookies cannot be disabled without disrupting normal platform operation. No consent is required for essential cookies as they are technically necessary to deliver the service you have requested.
Analytics cookies allow 777no to understand how Pakistani players navigate and use the platform — which pages are visited, how long sessions last, which games are most frequently accessed, and where players encounter difficulties. This data is used in aggregate and anonymised form to improve the 777no user experience. Analytics cookies require your consent and can be disabled through your browser settings.
These cookies remember your stated preferences — such as your preferred language, default stake levels, favourite game categories, and notification settings — so that you do not need to re-enter them on each visit. They enhance your experience by making the platform feel tailored to your habits as a Pakistani player.
Security cookies support 777no's fraud detection and account security systems. They help identify unusual login patterns, detect potentially compromised sessions, and flag accounts showing suspicious behaviour. These cookies process data about your login location, device fingerprint, and session behaviour patterns.
You can control and manage cookies through your browser settings. Most modern browsers allow you to view, block, or delete cookies. Please note that blocking essential cookies will impair the functionality of the 777no platform significantly — you may be unable to maintain a logged-in session or complete financial transactions if essential cookies are disabled. Instructions for managing cookies in common browsers (Chrome on Android, Safari on iOS) are available through your device's browser settings menu.
777no implements a comprehensive suite of technical and organisational security measures to protect personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
Your Role in Security: While 777no takes every reasonable technical precaution, the security of your account also depends on your own practices. Use a strong, unique password for your 777no account. Do not share your login credentials with anyone. Avoid accessing 777no on public WiFi networks; use your mobile data connection (Jazz, Telenor, Zong, Ufone) instead. If you suspect your account has been compromised, contact support at [email protected] immediately.
777no retains personal data only for as long as necessary for the purposes for which it was collected, or as required by applicable law and licensing obligations. The following retention schedule applies:
| Data Category | Retention Period |
|---|---|
| Account & Identity Data | Duration of active account, plus 5 years after permanent account closure (AML / licensing requirement). |
| KYC Documents (CNIC copies) | Duration of active account, plus 5 years after closure. Securely deleted or anonymised thereafter. |
| Financial Transaction Records | 7 years from the date of each transaction (financial record-keeping requirement). |
| Gaming & Betting History | 5 years from account closure or last activity, whichever is later. |
| Support Communications | 3 years from the date of the last communication in a given support thread. |
| Technical / Log Data | 90 days for routine access logs; up to 2 years for security-relevant log entries. |
| Marketing Consent Records | 3 years from the date of consent, or until consent is withdrawn, whichever is earlier. |
| Self-Exclusion Records | Indefinitely, to prevent reinstatement of excluded players in violation of their exclusion request. |
Upon expiry of the applicable retention period, personal data is either permanently and securely deleted from 777no's systems or anonymised in a manner that makes re-identification of the individual impossible. Anonymised data may be retained indefinitely for statistical and analytical purposes.
As a data subject whose personal data is processed by 777no, you hold the following rights. These rights are exercisable by submitting a written request to [email protected] with the subject line "Data Subject Request". 777no will acknowledge your request within 5 business days and fulfil it within 30 calendar days, or notify you if a longer period is required due to the complexity of the request.
Eight rights every Pakistani player holds over their personal data — all exercisable through [email protected]
Request a copy of all personal data 777no holds about you, along with information on how it is processed and why.
Request correction of any inaccurate or incomplete personal data we hold about you. Simple corrections can often be made through Account Settings directly.
Request deletion of your personal data where we no longer have a lawful basis to retain it. Subject to our legal retention obligations described in Section 10.
Request that we restrict processing of your personal data while a dispute about its accuracy or the lawfulness of its processing is being resolved.
Request a machine-readable export of your personal data (account information, betting history, transaction records) in a commonly used format such as JSON or CSV.
Object to processing of your personal data based on our legitimate interests — for example, processing for direct marketing, profiling, or analytics purposes.
Request human review of any decision made solely by automated means that produces a significant effect on you — for example, account suspension triggered by automated fraud detection.
Where processing is based on your consent (e.g. marketing communications), withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.
The 777no platform is strictly for adults aged 21 years and above. 777no does not knowingly collect, process, or retain personal data relating to any person under the age of 21. If you are under 21 years of age, you must not register an account, provide any personal data to 777no, or access any part of the platform.
Where 777no discovers or has reasonable grounds to suspect that personal data has been collected from a person under the age of 21, the associated account will be immediately suspended, all personal data collected will be deleted as soon as reasonably practicable, and any funds deposited will be returned (net of any withdrawals) to the payment method from which they were received. Parents and guardians who believe a minor in their household has registered a 777no account are encouraged to contact [email protected] immediately for urgent resolution.
777no may send you promotional communications about platform bonuses, new game releases, PSL betting offers, and special events — but only if you have explicitly opted in to receive such communications during registration or subsequently through your account notification preferences.
You may withdraw your consent to marketing communications at any time through one of the following methods:
Withdrawal of marketing consent does not affect your ability to use any part of the 777no platform, and you will continue to receive essential transactional communications (such as deposit confirmations, withdrawal notifications, KYC requests, and security alerts) regardless of your marketing communication preferences.
777no reserves the right to update, amend, or replace this Privacy Policy at any time to reflect changes in our data processing practices, changes in applicable law, or changes in our platform and business operations. The "Last Updated" date at the top of this page will always reflect the date of the most recent revision.
Where changes to this Policy are material — meaning they substantially alter how we process your personal data, the purposes for which it is used, or your rights in relation to it — 777no will provide advance notice of the changes through one or more of the following channels: a notification displayed on your next login to the 777no platform; an email to your registered email address; or a prominent notice on the Privacy Policy page.
Your continued use of the 777no platform following the effective date of an updated Policy constitutes your acceptance of the revised terms. If you do not agree with material changes to this Policy, you should discontinue use of the platform and request account closure as described in Section 11 of our Terms and Conditions.
For any questions, requests, or concerns regarding this Privacy Policy or the way 777no processes your personal data, please contact our data protection contact using the following details:
If you believe that 777no has processed your personal data in a manner that violates your rights or applicable data protection law, you have the right to raise a formal complaint. We encourage you to first raise the matter directly with 777no through the contact details above, as we will endeavour to resolve all complaints fairly and promptly through our internal process.
If you remain dissatisfied following our response to your complaint, you may escalate the matter to the supervisory authority responsible for data protection oversight in the jurisdiction governing 777no's operations. Details of the relevant supervisory authority are available upon request from [email protected].
Always Include: When contacting 777no about a privacy matter, please include your registered username or mobile number (not your password), a clear description of your request or concern, and — for data subject access requests — a copy of your CNIC for identity verification. This helps us locate your account quickly and respond accurately to the specific data you are asking about.
Our team handles all data subject requests — access, erasure, portability, and more. Log in to contact support via live chat, or visit our FAQ for quick answers.
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